Alex : That is great , because everyone is obsessed with protein grams . The consumer reads the back of the protein container and looks for the product with the highest protein grams number . This is a sleaze-ball trick some supplement companies try to pull because they are preying on the person that thinks “MORE” is better . Ondertussen, the product is only 60%protein , and most of the time it is ALL whey , which in my opinion is probably the worst protein to use by itself . Most novices choose a protein based on three criteria : prijs, taste , and protein grams . This is the stupidest thing anyone looking to build muscle could do . Meanwhile we have protein like PeptoPro coming out that completely blows away anything else , but novices might shun away because of the low dose rate .